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Good morning!
By definition, the job of the Controller is to control.
Cash, accounts receivable, equipment, expenses,
risks — all of this and more comes into his/her
area of responsibility. But getting too far down in the
swamp weeds may mean missing the alligator coming
up behind you.
Best regards,

Bradlee T. Howe Financial Managers Trust
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Swamped by the Weeds
"In his expense report, one of our senior consultants
has requested reimbursement for a couple of
drinks that he purchased on his Amtrak trip back
from a customer visit in NYC last week. Do we pay
for that or does he?"
I had a sense that the Controller was handing me a
can of bayou worms in her email message to me last
month, so I wrote back to ask what this (new) client of
mine had done in the past about this kind of expense.
The T & E policy stated only that "employees traveling
on company business will be reimbursed for
reasonable expenses incurred in transit and shall
make every effort to minimize costs to the company
and/or its clients."
"Well, it's never really come up," she said. "No one has
questioned it, so I guess that we've always just
paid it."
This got my controllership juices flowing. "Identify
and control" — the Controller's Mantra
— flashed through my mind. I churned out
an 18-point policy memo overnight recommending
daily meal limits ($60–75/day), approved
transportation modes (the MBTA is often an efficient,
money-saving option), porterage (hard to justify using
a bellhop for carryon luggage), and such.
The memo sat for a week. I began to rethink it. For the
most part, these are mature, experienced employees
traveling for my client. Through stock or bonuses, they
all have a stake in the business. The Controller
can provide guidelines in an effort to get everyone on
the same page, but at what level should she
police it? Similarly, at what level should she require
justification for every organizational membership,
every subscription, every conference or meeting for
which employees request approval?
In most small companies, the appropriate level of
control comes from comparing the month's actual
results vs. the budgeted amount in each expense
category to understand why variances
occurred and then communicating the result to
the
responsible manager. Assuming (which is always
dangerous!) that every account line was considered in
some detail during a Company's budgeting process,
often the difference results from a time-shift ('We got a
good deal, so we purchased the item a month early"),
or a simple budget oversight.
Going through every receipt in an employee's
expense report to confirm that it matches the reported
expense, or asking a manager to justify spending $30
on an occasional pizza lunch for his work group is
hardly the best use of anyone's time. If a manager
is capable, he or she deserves some latitude in
committing the company's funds within a reasonable
budget. If they're not capable, they shouldn't be
managing.
By the same token, don't encourage your motivated,
energetic accounting staff (!) to play "gotcha" at the
expense of the other employees in the company. Give
them analytical assignments that add to their fellow
employees' understanding of how the company works.
The point is to encourage cooperation across the
organization. Avoid becoming confrontational
unless a manager or a work group is clearly abusing
the budget.
I modified my reply to the controller. I sent my 18-point
memo to her as a guideline, not as a requirement,
and
I went on to say that tight control of S, G, & A
(Selling, General & Administrative) overhead expense
— to the point of questioning employees'
integrity — is penny-wise and pound foolish
in smaller companies. If expense guidelines are
observed by senior management and effectively
communicated to the staff, honest employees will fall
in line. The dishonest ones will go underground,
ultimately to be discovered on the basis of something
other than a padded expense report.
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Alligator Bites
The lead article in last month's issue of Howe's
Bayou, "Banking Basics 101," produced significant
commentary, none more telling than that of Neal
O'Hurley, Senior Vice President and Chief Credit
Officer of Boston Private Bank & Trust Company, who
wrote in an email message:
"Your observation on how banks staff their commercial
lending front line is right on target. The old
credit-trained commercial loan officer is unfortunately
becoming extinct. This trend is most unfortunate for
the
smaller business owner who in the past relied on a
banker with good business/credit sense as one of his
key advisors. Not that all bankers provided this
service, but many did, and some were outstanding in
this role.
"Now, as the banks continue to replace their front line
ranks with sales reps who are trained with just
enough
knowledge to sell every product that bank has, that
critical link between the bank and business owner has
eroded significantly. The larger banks have led the
charge with this model, as you know, in the name of
increased sales and efficiency. From a pure P&L
standpoint, the model can and does work. Sadly, the
hidden cost is a more superficial relationship that was
started by a sales rep (who is incented to run
out the door right after the "sale" to the next guy across
the street to tee up the next sale). A banking
relationship such as this has little roots."
At the same time, the changing credit environment
also results in the following:
An article in Chief Executive magazine quoted
Ed Kopko, chairman and CEO of Butler International, a
global provider of technical and technology services,
as recounting a conversation with a private equity
investor about the investor's attempt to finance the
growth of a portfolio company that had won a new
contract. The company — which was profitable
— needed cash to fulfill the additional orders,
but its bank not only refused to extend its credit line,
but also wouldn't permit the private equity firm to invest
new capital. "He was told, 'Any funds that you get from
the outside must go toward paying down our loans,
you can't use them to run your business,'" said Kopko.
"In the end his only option was to pay the bank a large
fee to waive the requirement that all the funds be
applied to existing loans. He had to pay for the right to
invest his own money in his company."
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About Us
Financial Managers helps the managers of smaller
companies and non-profit organizations develop
reliable financial information for operational
decisions.
On an affordable retainer basis, FM serves as
the
part-time controller and senior financial
manager for
multiple clients, leading them to
profitability and
positive cash flow.
The goal is for the organization
to outgrow Financial Managers' services, at
which
time FM will take the lead in identifying and
hiring the
right full-time financial person for the
firm, and effect
a smooth transition to his or her management.
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DRAINING THE SWAMP
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Minimum number of U.S. homeowners whose banks
improved their mortgage terms in the first quarter of
last year: 73,000
Percentage of them who were a month or more
behind
on their payments six months after the relief:
55%
Number of months since record keeping began in
1947 that U.S. consumer prices declined as steeply
as
in November 2008: 0
Last year in which total world trade shrank, before it
did so in 2008: 1982
Minimum per-capita debt that Iceland owes to foreign
depositors as a result of its banking collapse:
$19,100
Per-capita reparations required of Germany in the
Treaty of Versailles: $2,400
— Source: Harper's Index, March 2009
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