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Good morning!
What's your cash balance this morning? What's it
going to be tomorrow morning, or a week from today?
How much revenue have you invoiced this month,
and for the year to date? What does the receivables
balance look like vs. the payables?
On a day-to-day basis, you run your company on
cash. You can't afford to wait until the monthly
financial statements are complete in order to get this
information. In your business, the weekly numbers
game is all about flashing the cash.
Best regards,

Bradlee T. Howe Financial Managers Trust
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Flashing the Cash
Top of the seventh in Toronto's SkyDome
— whoops — Rogers Centre. I had
done my seventh-inning stretch — for good
luck. Sox down, 3–0 in the BlueJays'
home opener. Two out, two on. J.D. Drew coming up
for the Sox. I glanced at my scorecard. He'd
struck out swinging in the second and again in the
fifth — on just six pitches.
I looked up at the mammoth scoreboard in center
field. It was still cycling through the video of the last
play, then the close-up of Drew, then the close-up of
Toronto pitcher Shawn Marcum. Finally it let
everyone else in the stadium know what I had known
30 seconds earlier — Drew had struck out
swinging in the second and fifth innings.
All the Toronto fans behind me were thinking, "Third
out." Not me. "He's due," I said to the two Sox fans
from Ann Arbor, Michigan sitting beside me. Two
balls. Then two strikes. Then out of the park. Just
as I had willed it — score tied. Good thing I'd
had the extra 30 seconds to invoke my karma.
Unfortunately, the karma was good for only one
application. The Sox gave it up in the home half of
the inning and lost 6–3. So much for my one
break in an otherwise intense client weekend in
Canada.
I am an inveterate scorekeeper. As far back
as junior high (and that was a while ago) I
used to hustle home from school to score the last half
of the Sox' games (2:00 p.m. start most weekdays)
over the radio. It kept me in the game —
strikeouts, ground outs, fly balls, I counted them all.
Of course, it was critical to complete my
post-game analysis to deliver to my dad when he
arrived home from work.
Years later, I'm still keeping score, and it still
keeps me in the game. But it's not runs, hits, and
errors (except on Friday nights in Toronto); it's
receipts, disbursements, and cash balances. My
clients need to know the score. For the largest of
them, with $30MM in annual revenues, the one
number that provides the financial pulse is the
operating cash balance: as long as it stays above
$2MM, there's enough time to respond to any change
in the business.
For another client, a recent start-up, it's touch and go.
Are receipts this week going to be adequate to meet
the bi-weekly payroll on Friday? Which vendor
payments will we be able to postpone until next
week? How many of our collection calls last week will
result in cash coming in today or tomorrow?
Even if immediate cash doesn't seem to be an
issue — sales are solid, profit margins are
good, everyone is getting paid —
circumstances can change overnight. All it
takes is a little uncertainty in the environment to boost
the average collection period from 40 days to 50, and
all of a sudden your receipts are down by 25% in a
month. Or the Bank calls to remind you that, per
contract, your working capital line has to be reduced
to zero for 30 days each year and the year is almost
up.
For most of my clients, the equivalent of the
baseball scorecard is the cash flash report, often
called the dashboard. Produced weekly, usually
on Monday, by the accounting department, it
provides top management with the following
nine-inning summary:
- Cash balance on the operating books (as
distinct from the bank's balance) as of the close of
business the previous day, including availability on
the loan line. [In tight situations, getting the bank's
balance may also be important.]
- Total cash in during the past week,
including major receipts (greater than 25% of the
week's total).
- Total cash out during the past week,
showing payroll and related expense separate from
other disbursements.
- Revenue invoiced for the past week, and
for the month to date, and for the year to date. Also, at
the end of each month, monthly sales compared to
budget and/or to last year.
- New business booked and added to the
backlog.
- Receipts expected for this week, based
on anticipated customer deposits, plus input from
collection calls and historical collection experience.
- Disbursements planned for this week,
perhaps supplemented by a cash requirements
report of all expected payments, forwarded for final
approval.
- Extraordinary receipts (e.g. investment
funding) or disbursements (e.g. for capital
purchases).
- Transfers to/from the bank loan line or
investment account, last week and this coming
week.
Supplemental information (extra innings?) such as
the following might be provided periodically:
- Sales backlog total and/or sales pipeline
report.
- Overtime hours incurred.
- Aged payables and aged receivables
(especially at end of month).
- Monthly income statement, balance sheet,
and cash flow vs. budget and last year.
- Payroll changes — hiring and
termination.
By compiling this in an Excel file (see sidebar) and
adding a new column each week, Accounting
develops a permanent record of cash flow.
Using the cellular comments function, the reporter
creates a further historical record of exceptions
and anomalies, which can be useful in a year-end
review leading to next year's budgeting.
Unfortunately for the Red Sox, there was nothing in
the bank last weekend in Toronto. The scorecards
showed them losing all three games. In my dad's day
— heck, in most of my days —
we'd already be saying "wait 'til next year." But this is
2008. Who needs a cash flash? Beckett, Manny,
and Big Papi are money in the bank.
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Alligator Bites
On several occasions in recent months I have flown
the new discount airline Skybus from Portsmouth, NH
(former Pease Air Force Base) to Florida. They
offered $100 one-way tickets, free parking, no air
traffic congestion, and a la carte services (e.g., pay
for pillows). As an introductory promo, they featured
ten seats per flight at $10. At that price, some of my
fellow passengers were buying tickets on spec. I
figured it couldn't last.
It didn't.
According to the Wall Street Journal (4/7/08),
"Skybus Airlines, a low-fare start-up carrier, shut
down over the weekend, becoming the third U.S.
airline in a week to cease operations in an industry
being pummeled by high fuel prices and the weak
economy.
"…The company quit flying Saturday with little
warning after completing its Friday flights. A
spokesman said that the board decided Friday to pull
the plug and the company plans to file for
bankruptcy-court protection Monday… 'This all
happened very quickly,' he said."
A strong hint of things to come occurred two weeks
earlier when CEO Bill Diffenderffer stepped down,
replaced by Mike Hodge, 35, who had served as the
company's chief financial officer for a year after a stint
as managing director at Tiger Management, a New
York-based hedge fund that provided equity
financing for Skybus.
According to the 3/24/08 press release, Diffenderffer
was returning to the writing career that he had left in
2005 to help launch Skybus. C. Robert Kidder,
chairman of Skybus' board, said in a statement that
Diffenderffer "feels that now is the time for others in
the organization to take the lead in moving Skybus
forward."
In the world according to Diffenderffer,
"Just as any business goal needs an end vision, so
too do managers need an end vision of what they
want to become. It is not enough to just want to
become vice president of sales or CEO. Who are you
when you get there? Managers need to hold in their
minds a leadership model to which they adhere
during challenging times. This book will show you
how the characteristics of a samurai can make you a
powerful leader. It will show how acting 'samurai' can
directly promote success in a business environment.
It will show how a manager can become a samurai in
today's business world, vanquish the competition,
and rise all the way to CEO if that's what the manager
wants."
The Samurai Leader, by Bill
Diffenderffer Chapter 1, Page 1
Don't sell that man a sword.
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About Us
Financial Managers helps the managers of smaller
companies and non-profit organizations develop
reliable financial information for operational
decisions.
On an affordable retainer basis, FM serves as
the
part-time controller and senior financial manager for
multiple clients, leading them to profitability and
positive cash flow.
The goal is for the organization
to outgrow Financial Managers' services, at which
time FM will take the lead in identifying and hiring the
right full-time financial person for the firm, and effect
a smooth transition to his or her management.
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Financial Managers Trust
781-799-5737 | FAX 781-788-9794
PO Box 2 Lexington MA 02420
PO Box 1527 Fort Myers FL 33902
www.finman.com
To read our privacy policy click here. © 2008 Financial Managers Trust. All rights reserved.
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DRAINING THE SWAMP
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Instead of reaching for the mouse in navigating
around an Excel spreadsheet, consider using these
keyboard shortcuts:
CTRL + (
Unhides
any hidden rows within the selection
CTRL + )
Unhides
any hidden columns within the selection
CTRL + &
Applies the
outline border to the selected cells
CTRL + _
Removes
the outline border from the selected cells
CTRL + ~
Applies the
General number format
CTRL + $
Applies the
Currency format with two decimal places (negative
numbers in parentheses)
CTRL + !
Applies the
Number format with two decimal places, thousands
separator, and a minus sign (-) for negative values
CTRL + -
Displays
the Delete dialog box to delete the selected cells
CTRL + :
Enters the
current time
CTRL + ;
Enters the
current date
CTRL + A
Selects the
entire worksheet
CTRL + B
Applies or
removes bold formatting
CTRL + C
Copies the
selected cells
CTRL + D
Uses the
Fill Down command to copy the contents and format
of the topmost cell of a selected range into the cells
below
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